Between the real and the virtual we are at the crossroads of worlds with boundaries becoming increasingly blurred. Consumers expect new, more interactive and entertaining experiences, following new uses acquired during a period where the virtual has taken a dominant place in our lives. If the use of social media has been democratized, they have above all made social interactions last while becoming real business gas pedals. At the same time, the advertising market is taking over social phenomena and has never been so powerful. Social commerce, segmented advertising, influence, AR/VR, web3 and retail media: what will be your assets of tomorrow?
Join us on November 23rd for a whole day dedicated to all the latest innovations! On the agenda: solutions, innovative startups, best practices and the most inspiring testimonies of thirty hand-picked speakers.