REPLAY HUBDAY Social & Digital Advertising 2021

Plénière (23)Masterclass (2)

Nov 24th

09:05 am CET - 09:25 am CET

Plénière

[Opening Keynote] The 10 Trends & Innovations in Social and Digital Advertising (1/2)

09:25 am CET - 09:35 am CET

Plénière

How to promote the commitments of a century-old brand to a young and connected target? The case of La Vache qui rit

How to promote the commitments of a century-old brand to a young and connected target? From celebrities to content creators, the solidarity campaign was a success...

Malaïka Coco

Groupe Bel

Responsable Communication et Influence

Nov 24th

09:35 am CET - 09:50 am CET

Plénière

Durabilité et impact social : comment Dove aborde le marketing d'influence

Consumers - especially Generation Z - vote with their wallets and care about how brands engage with and support critical social initiatives. They want good products,...

FEH

Firdaous El Honsali

Dove

Global Vice President

Nicolas Chabot

Traackr

Chief Customer, Strategy and Partnership Officer

Nov 24th

09:50 am CET - 10:00 am CET

Plénière

From McDonald's to RedBull, how can segmented TV advertising optimize its advertising coverage?

Television and digital are now more complementary than ever and segmented TV advertising is poised to revolutionize the advertising coverage of this traditional medium....

Paul Boulangé

Starcom

Président de Starcom France

Agnès Mascla

HUB Institute

Head of Event Content

Nov 24th

10:00 am CET - 10:10 am CET

Plénière

Get The Power: how Renault is shaking up preconceived ideas thanks to social networks & influencer marketing?

Emmanuel Guinot

Renault Group

VP Reputation & Content, Global Communications

Nov 24th

10:15 am CET - 10:25 am CET

Plénière

The future of digital marketing: merging creativity and ideas

Brand marketing is undergoing a significant transformation. The global pandemic has generated a significant increase in social media usage and has shifted the entire...

Michelle Belcic

Dash Hudson

Vice President International

Nov 24th

10:25 am CET - 10:40 am CET

Plénière

How does Carrefour stay in touch with new consumer issues through social listening?

Aurélien Deffay

Carrefour

Directeur de la communication digitale

10:40 am CET - 10:55 am CET

Plénière

Business messaging: use WhatsApp and Facebook Messenger to broadcast promotional offers on a large scale

With QR codes and new advertising formats like click-to-message it is now possible to start commercial conversations with customers everywhere and on a large...

Guillaume Cavaroc

Shopping inside songs: how e-commerce and entertainment were merged into an unforgettable digital experience

Dive into famous songs and discover how Deezer & Ogilvy had made it possible to shop musical instruments inside songs!

Emilie Proyart

Deezer

Vice President Global Brand Partnerships

03:05 pm CET - 03:20 pm CET

Plénière

MyRetailink, at the crossroads of retail and media

Sylvie Noulette

Lenovo

Marketing & Communication Director

Head of sales & business development

Nov 24th

03:20 pm CET - 03:30 pm CET

Plénière

Employee Advocacy: how EDF engages its employees in the fight against climate change

In the spring of 2020, EDF revealed its raison d'être: "Building a CO₂-neutral energy future, reconciling preservation of the planet, well-being and development,...

Thomas Laydis

EDF

Head of Social Media & e-Influence

Nov 24th

03:30 pm CET - 03:40 pm CET

Plénière

How to go beyond classic TV sponsorship: Uber Eats delivers Top Chef to your home

For the 12th season of Top Chef, the sponsor of the show Uber Eats has made the strategic choice to play with the codes and history of the show through a 360° campaign,...

Valérie Pons

Uber Eats

Grocery & New Verticals Marketing Manager

Nov 24th

03:40 pm CET - 03:55 pm CET

Plénière

How do you convert a brand's followers by reinventing its user experience?

But what is the role of a website for a major cosmetics brand like L'Oréal Paris in a very diverse digital ecosystem? Valtech and Sitecore worked on the technological...

Jean-Claude Cohen

L'Oréal

Websites, Services and Innovation Director

Pascal Malotti

Valtech

Business Development & Strategy Director

Nov 24th

03:55 pm CET - 04:05 pm CET

Plénière

Digital communication & influencer campaign: the 360° festival experience

Olivier Ledot, President of the Delta Festival, and Lucas Kasprzak, Director of Communications, tell us about their digital communication strategy and their influence...

Lucas Kasprzak

Delta Festival

Directeur de la Communication

Olivier Ledot

Delta Festival

Co-Fondateur et Président

Nov 24th

04:10 pm CET - 04:20 pm CET

Plénière

How Center Parcs made SR a source of reassurance for its customers to boost its ROI

04:20 pm CET - 04:30 pm CET

Plénière

Sports advertising effectiveness in Europe. Standing out from the crowd in the stands

AI is a powerful resource that has much to offer when starting from an expertise standpoint. A foundational study by Kantar based on Kantar’s proprietary Artificial...

Mauro Fusco

Kantar

Director, Analytics, Insights, Central and Southern Europe

Nov 24th

04:30 pm CET - 04:40 pm CET

Plénière

How does Puma surprise its consumers on digital channels?

Thomas Lanis

Puma

Directeur Marketing et Communication

Nov 24th

04:40 pm CET - 04:50 pm CET

Plénière

From 0 to 10k followers in 1 month: what strategy to scale on your social networks?

At a time when being present on social networks has become a formality, how to succeed in standing out? Through this intervention, I will give you the keys to...

Lucas Dampeyrou

MarketDamp

CEO & Créateur de Contenu

REPLAY HUBDAY Social & Digital Advertising 2021

[Opening Keynote] The 10 Trends & Innovations in Social and Digital Advertising (1/2)

How to promote the commitments of a century-old brand to a young and connected target? The case of La Vache qui rit

Durabilité et impact social : comment Dove aborde le marketing d'influence

From McDonald's to RedBull, how can segmented TV advertising optimize its advertising coverage?

Get The Power: how Renault is shaking up preconceived ideas thanks to social networks & influencer marketing?

The future of digital marketing: merging creativity and ideas

How does Carrefour stay in touch with new consumer issues through social listening?

From advertising to entertainment, how did Oasis capture the Twitch audience?

Brut. AdNetwork: How did Brut turn its values into a targeting tool?

Meetic, innovating to meet the needs of singles

[Les 10 tendances et innovations de la publicité sociale et numérique (2/2)

#From Tokyo to Paris: bringing the flags home

Business messaging: use WhatsApp and Facebook Messenger to broadcast promotional offers on a large scale

Shopping inside songs: how e-commerce and entertainment were merged into an unforgettable digital experience

MyRetailink, at the crossroads of retail and media

Employee Advocacy: how EDF engages its employees in the fight against climate change

How to go beyond classic TV sponsorship: Uber Eats delivers Top Chef to your home

How do you convert a brand's followers by reinventing its user experience?

Digital communication & influencer campaign: the 360° festival experience

How Center Parcs made SR a source of reassurance for its customers to boost its ROI

Sports advertising effectiveness in Europe. Standing out from the crowd in the stands

How does Puma surprise its consumers on digital channels?

From 0 to 10k followers in 1 month: what strategy to scale on your social networks?

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