[Opening Keynote] Outside the social link, the new dimension of networks
For a long time considered as a way to keep a social link, social networks have evolved to become much more than that today: information tools, e-commerce or political propaganda, they now offer...
Generational communication: How to stay in the loop with the younger generation... a fiery keynote for the 18+ crowd
Press Relations, Public Relations, Marketing, Social Networks, Brand Content, Advertising... many are the great assets of a good communication campaign. But at a time when the youngest generations...
Who's Paying Attention? Reimagining Ad Measurement in a cookieless World with Club Med
Around the world, the advertising industry is collectively moving toward a more privacy-friendly digital ecosystem that includes the elimination of third-party cookies and the ability to track...
How does Wella drive effective dual targeting through influencer marketing?
Learn how professional brand Wella is developing its influencer marketing strategies to reach both beauty professionals and end consumers. Get all the tips and elements you need to ensure the...
A new era for content on social networks: "Consumers are ready to be entertained and to buy"
Over the past few years, we've seen a real evolution in the way users interact with content. Dash Hudson calls this new and evolving era "The Age of Social Entertainment," an exciting new time that...
A new use for Social Data: Audience Intelligence at the heart of your Customer/Consumer strategies?
Deciphering your targets perfectly is the key to any strategy, digital or social. Audience Intelligence is the answer to this question. This approach consists in extracting powerful insights about...
Discover mediaclip, INA's platform dedicated to content creators
At a time when video has become an essential element of communication, it has become essential to differentiate oneself in order to make an impression.
How does mediaclip differ from other video...
#MissionEmploi : PĂ´le Emploi invests in social networks !
As a public service, PĂ´le Emploi has a particular responsibility towards job seekers and companies. It is in this context that PĂ´le Emploi is amplifying its presence on social networks and in...
PH
PascalHuguet
PĂ´le Emploi
Directeur-Adjoint de la communication externe & marque
[Opening Keynote] TikTok to Metaverse: the revival of social networks
Between the meteoric rise of TikTok, the explosion of the metaverse, the power of audio/video and the criticism of a toxic influence, social networks are entering a new era. But one dimension is...
The winning bet of a tripartite pole, Influence, Social Media and Public Relations: Key learnings of Club Med
INFLUENCE: discover the key phases of a global "set up" including the observation, test & learn and framing phases, before reaching the maturity stage, and therefore professionalization. A Club Med...
How does Manucurist optimize its conversion rate with GenZ with Brut.
Manucurist is a pioneer brand in the innovation of clean and organic sourced nail polish formulas. In order to increase its notoriety among a GenZ target concerned about its health and environmental...
Video production in 2023: in-house or outsourcing? That is the question.
Video is already the first type of content preferred by brands on social media, with 86% of companies using it as a marketing tool. To meet this goal, a video production strategy becomes key and...
Jamy & Epicurieux decipher electric mobility for Dacia
In 2021, Dacia partnered with Epicurieux, the media co-created by Jamy and Webedia, to create educational and entertaining content around electric mobility.
In 2022, the partnership between the car...
Creating an Olympic brand means theorizing the marketing of the ephemeral and inventing products that can broadly engage the population while maximizing revenue in a constrained time frame.
How do you win the battle for attention with Gen Z?
While traditional media consumption is in free fall among Gen Z, but social networks pose new creative challenges, what are the solutions available to continue building brand equity? PepsiCo shares...
Renault Group's multi-event platform: how covid has permanently reinvented event management for brands.
From the initial brief "a Netflix of events" to the coverage of events such as the Paris Motor Show, Renault Group and Tequilarapido look back at the launch of the digital platform hosting all the...
What are the current challenges for artists and labels on social networks?
Developing the visibility and engaging the audiences of artists on Social Networks through their content, their music and their project is one of the missions of Warner Music France. Suzy Guinot,...
France 2023 : The Rugby World Cup of the Territories
With one year to go before the 2023 Rugby World Cup, the France 2023 Organizing Committee is seeking to mobilize rugby fans throughout France, thanks in particular to a solid network of partners....
