09:35 am CET - 09:50 am CET
[Opening Keynote] Outside the social link, the new dimension of networks
For a long time considered as a way to keep a social link, social networks have evolved to become much more than that today: information tools, e-commerce or political propaganda, they now offer...
Senior Insights Analyst
09:50 am CET - 10:00 am CET
Generational communication: How to stay in the loop with the younger generation... a fiery keynote for the 18+ crowd
Press Relations, Public Relations, Marketing, Social Networks, Brand Content, Advertising... many are the great assets of a good communication campaign. But at a time when the youngest generations...
Country Lead France
10:00 am CET - 10:15 am CET
Who's Paying Attention? Reimagining Ad Measurement in a cookieless World with Club Med
Around the world, the advertising industry is collectively moving toward a more privacy-friendly digital ecosystem that includes the elimination of third-party cookies and the ability to track...
Head of Display & Paid Social
10:15 am CET - 10:30 am CET
How does Wella drive effective dual targeting through influencer marketing?
Learn how professional brand Wella is developing its influencer marketing strategies to reach both beauty professionals and end consumers. Get all the tips and elements you need to ensure the...
Influencer Marketing Manager
Chief Customer, Strategy and Partnership Officer
11:25 am CET - 11:35 am CET
A new era for content on social networks: "Consumers are ready to be entertained and to buy"
Over the past few years, we've seen a real evolution in the way users interact with content. Dash Hudson calls this new and evolving era "The Age of Social Entertainment," an exciting new time that...
Senior Manager, Sales Development
11:35 am CET - 11:50 am CET
A new use for Social Data: Audience Intelligence at the heart of your Customer/Consumer strategies?
Deciphering your targets perfectly is the key to any strategy, digital or social. Audience Intelligence is the answer to this question. This approach consists in extracting powerful insights about...
Co-Fondatrice et Dirigeante
11:50 am CET - 12:00 pm CET
Discover mediaclip, INA's platform dedicated to content creators
At a time when video has become an essential element of communication, it has become essential to differentiate oneself in order to make an impression. How does mediaclip differ from other video...
Responsable du département distribution & solutions professionnelles
12:00 pm CET - 12:10 pm CET
#MissionEmploi : Pôle Emploi invests in social networks !
As a public service, Pôle Emploi has a particular responsibility towards job seekers and companies. It is in this context that Pôle Emploi is amplifying its presence on social networks and in...
Directeur-Adjoint de la communication externe & marque
02:00 pm CET - 02:20 pm CET
[Opening Keynote] TikTok to Metaverse: the revival of social networks
Between the meteoric rise of TikTok, the explosion of the metaverse, the power of audio/video and the criticism of a toxic influence, social networks are entering a new era. But one dimension is...
02:20 pm CET - 02:30 pm CET
The winning bet of a tripartite pole, Influence, Social Media and Public Relations: Key learnings of Club Med
INFLUENCE: discover the key phases of a global "set up" including the observation, test & learn and framing phases, before reaching the maturity stage, and therefore professionalization. A Club Med...
Head of Influence, Social Media & PR
02:30 pm CET - 02:45 pm CET
How does Manucurist optimize its conversion rate with GenZ with Brut.
Manucurist is a pioneer brand in the innovation of clean and organic sourced nail polish formulas. In order to increase its notoriety among a GenZ target concerned about its health and environmental...
Gaëlle Lebrat Personnaz
CEO - Founder
Responsable du développement des audiences
02:45 pm CET - 02:55 pm CET
Video production in 2023: in-house or outsourcing? That is the question.
Video is already the first type of content preferred by brands on social media, with 86% of companies using it as a marketing tool. To meet this goal, a video production strategy becomes key and...
Key Accounts Director
02:55 pm CET - 03:10 pm CET
How does Cofidis develop its presence and audience on each social ads platform?
Social Media Manager
03:10 pm CET - 03:25 pm CET
Jamy & Epicurieux decipher electric mobility for Dacia
In 2021, Dacia partnered with Epicurieux, the media co-created by Jamy and Webedia, to create educational and entertaining content around electric mobility. In 2022, the partnership between the car...
Head of Digital and Advertising
Directrice des opérations Epicurieux
04:25 pm CET - 04:40 pm CET
The creative ambition of the Paris 2024 brand
Creating an Olympic brand means theorizing the marketing of the ephemeral and inventing products that can broadly engage the population while maximizing revenue in a constrained time frame.
Directrice de la Marque
04:40 pm CET - 04:50 pm CET
How do you win the battle for attention with Gen Z?
While traditional media consumption is in free fall among Gen Z, but social networks pose new creative challenges, what are the solutions available to continue building brand equity? PepsiCo shares...
Senior Communication and Media Manager
04:50 pm CET - 05:05 pm CET
Renault Group's multi-event platform: how covid has permanently reinvented event management for brands.
From the initial brief "a Netflix of events" to the coverage of events such as the Paris Motor Show, Renault Group and Tequilarapido look back at the launch of the digital platform hosting all the...
Digital Content & Events Senior Manager
Directeur de clientèle
05:15 pm CET - 05:25 pm CET
What are the current challenges for artists and labels on social networks?
Developing the visibility and engaging the audiences of artists on Social Networks through their content, their music and their project is one of the missions of Warner Music France. Suzy Guinot,...
Warner Music France
Head of Paid Media
05:25 pm CET - 05:35 pm CET
Hello Casto ! How Castorama enriches its customer experience with a DIY voice assistant?
New, innovative and intuitive, discover Hello Casto, the very first DIY voice assistant that makes your life easier. Aurélie Radenac, Brand Content, Social Media and PR Manager at Castorama, will...
Responsable communication Brand content, Média Sociaux et RP
05:35 pm CET - 05:45 pm CET
France 2023 : The Rugby World Cup of the Territories
With one year to go before the 2023 Rugby World Cup, the France 2023 Organizing Committee is seeking to mobilize rugby fans throughout France, thanks in particular to a solid network of partners....
World Cup Rugby 2023
Head Of Communications / Directeur Délégué à la Communication