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HUBDAY Social & Digital Advertising 2021
Plénière
(23)
Masterclass
(2)
Nov 24th
09:05 am CET
-
09:25 am CET
Plénière
[Opening Keynote] The 10 Trends & Innovations in Social and Digital Advertising (1/2)
EV
Emmanuel
Vivier
HUB Institute
Co-Founder
Nov 24th
09:25 am CET
-
09:35 am CET
Plénière
How to promote the commitments of a century-old brand to a young and connected target? The case of La Vache qui rit
How to promote the commitments of a century-old brand to a young and connected target? From celebrities to content creators, the solidarity campaign was a success...
MC
Malaïka
Coco
Groupe Bel
Responsable Communication et Influence
Nov 24th
09:35 am CET
-
09:50 am CET
Plénière
Durabilité et impact social : comment Dove aborde le marketing d'influence
Consumers - especially Generation Z - vote with their wallets and care about how brands engage with and support critical social initiatives. They want good products,...
FEH
Firdaous
El Honsali
Dove
Global Vice President
NC
Nicolas
Chabot
Traackr
Chief Customer, Strategy and Partnership Officer
Nov 24th
09:50 am CET
-
10:00 am CET
Plénière
From McDonald's to RedBull, how can segmented TV advertising optimize its advertising coverage?
Television and digital are now more complementary than ever and segmented TV advertising is poised to revolutionize the advertising coverage of this traditional medium....
PB
Paul
Boulangé
Starcom
Président de Starcom France
AM
Agnès
Mascla
HUB Institute
Head of Event Content
Nov 24th
10:00 am CET
-
10:10 am CET
Plénière
Get The Power: how Renault is shaking up preconceived ideas thanks to social networks & influencer marketing?
EG
Emmanuel
Guinot
Renault Group
VP Reputation & Content, Global Communications
Nov 24th
10:15 am CET
-
10:25 am CET
Plénière
The future of digital marketing: merging creativity and ideas
Brand marketing is undergoing a significant transformation. The global pandemic has generated a significant increase in social media usage and has shifted the entire...
MB
Michelle
Belcic
Dash Hudson
Vice President International
Nov 24th
10:25 am CET
-
10:40 am CET
Plénière
How does Carrefour stay in touch with new consumer issues through social listening?
AD
Aurélien
Deffay
Carrefour
Directeur de la communication digitale
NH
Nicolas
Huguenin
Visibrain
CEO & Co-Founder
Nov 24th
10:40 am CET
-
10:55 am CET
Plénière
From advertising to entertainment, how did Oasis capture the Twitch audience?
On Twitch, communities form every day around common passions. To get started on Twitch, you don't need an elaborate gaming strategy. We'll show you the steps to succeed...
GC
Ghislain
Caudrillier
Orangina Schweppes France
Media, Digital and Influence Senior Manager
Nov 24th
10:55 am CET
-
11:05 am CET
Plénière
Brut. AdNetwork: How did Brut turn its values into a targeting tool?
Brut. is the leading social media for new generations. We have created a new grammar of information to identify, embody and participate in the themes that touch them...
AT
Adrien
Torres
Brut
Brand Strategist
Nov 24th
11:05 am CET
-
11:15 am CET
Plénière
Meetic, innovating to meet the needs of singles
As a pioneer in online dating, Meetic has been listening to societal changes and the (new) needs of singles for 20 years. From podcasts to streaming, through a literary...
HDM
Héloïse
des Monstiers
Meetic
VP Meetic & Lexa
Nov 24th
02:00 pm CET
-
02:25 pm CET
Plénière
[Les 10 tendances et innovations de la publicité sociale et numérique (2/2)
EV
Emmanuel
Vivier
HUB Institute
Co-Founder
Nov 24th
02:25 pm CET
-
02:35 pm CET
Plénière
#From Tokyo to Paris: bringing the flags home
#FromTokyoToParis: this summer France brought the Olympic and Paralympic flags to Paris. How Paris 2024 managed its first big "competition" on social networks. Return...
PG
Philippe
Goavec
Paris 2024
Responsable du Pôle Communication Digitale
Nov 24th
02:35 pm CET
-
02:50 pm CET
Plénière
Business messaging: use WhatsApp and Facebook Messenger to broadcast promotional offers on a large scale
With QR codes and new advertising formats like click-to-message it is now possible to start commercial conversations with customers everywhere and on a large...
GC
Guillaume
Cavaroc
Meta
Business Director - Retail & E-commerce
CD
Charles
Doxuan
Alcméon
CMO & Chief Evangelist
ML
Mathieu
Lepoutre
Auchan
Responsable media 360
Nov 24th
02:50 pm CET
-
03:05 pm CET
Plénière
Shopping inside songs: how e-commerce and entertainment were merged into an unforgettable digital experience
Dive into famous songs and discover how Deezer & Ogilvy had made it possible to shop musical instruments inside songs!
EP
Emilie
Proyart
Deezer
Vice President Global Brand Partnerships
RLL
Ricardo
Leme Lopes
Ogilvy
Head of Art
Nov 24th
03:05 pm CET
-
03:20 pm CET
Plénière
MyRetailink, at the crossroads of retail and media
SN
Sylvie
Noulette
Lenovo
Marketing & Communication Director
FM
Frédéric
Marty-Debat
Publicis Commerce
Directeur Général
FE
Frédéric
Eichenbaum
Retaillink
Head of sales & business development
Nov 24th
03:20 pm CET
-
03:30 pm CET
Plénière
Employee Advocacy: how EDF engages its employees in the fight against climate change
In the spring of 2020, EDF revealed its raison d'être: "Building a CO₂-neutral energy future, reconciling preservation of the planet, well-being and development,...
TL
Thomas
Laydis
EDF
Head of Social Media & e-Influence
Nov 24th
03:30 pm CET
-
03:40 pm CET
Plénière
How to go beyond classic TV sponsorship: Uber Eats delivers Top Chef to your home
For the 12th season of Top Chef, the sponsor of the show Uber Eats has made the strategic choice to play with the codes and history of the show through a 360° campaign,...
VP
Valérie
Pons
Uber Eats
Grocery & New Verticals Marketing Manager
Nov 24th
03:40 pm CET
-
03:55 pm CET
Plénière
How do you convert a brand's followers by reinventing its user experience?
But what is the role of a website for a major cosmetics brand like L'Oréal Paris in a very diverse digital ecosystem? Valtech and Sitecore worked on the technological...
JC
Jean-Claude
Cohen
L'Oréal
Websites, Services and Innovation Director
PM
Pascal
Malotti
Valtech
Business Development & Strategy Director
Nov 24th
03:55 pm CET
-
04:05 pm CET
Plénière
Digital communication & influencer campaign: the 360° festival experience
Olivier Ledot, President of the Delta Festival, and Lucas Kasprzak, Director of Communications, tell us about their digital communication strategy and their influence...
LK
Lucas
Kasprzak
Delta Festival
Directeur de la Communication
OL
Olivier
Ledot
Delta Festival
Co-Fondateur et Président
Nov 24th
04:10 pm CET
-
04:20 pm CET
Plénière
How Center Parcs made SR a source of reassurance for its customers to boost its ROI
AC
Alexia
Collinson
Center Parcs
Social Media Manager
Nov 24th
04:20 pm CET
-
04:30 pm CET
Plénière
Sports advertising effectiveness in Europe. Standing out from the crowd in the stands
AI is a powerful resource that has much to offer when starting from an expertise standpoint. A foundational study by Kantar based on Kantar’s proprietary Artificial...
MF
Mauro
Fusco
Kantar
Director, Analytics, Insights, Central and Southern Europe
Nov 24th
04:30 pm CET
-
04:40 pm CET
Plénière
How does Puma surprise its consumers on digital channels?
TL
Thomas
Lanis
Puma
Directeur Marketing et Communication
Nov 24th
04:40 pm CET
-
04:50 pm CET
Plénière
From 0 to 10k followers in 1 month: what strategy to scale on your social networks?
At a time when being present on social networks has become a formality, how to succeed in standing out? Through this intervention, I will give you the keys to...
LD
Lucas
Dampeyrou
MarketDamp
CEO & Créateur de Contenu
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