Future of Social & Digital Advertising

Nov 18th
08:45 am CET - 05:00 pm CET

[LIVE] HUBDAY Social & Digital Advertising

Entre réel et virtuel nous sommes à la croisée des mondes avec des frontières qui deviennent de plus en plus floues. Les consommateurs attendent de nouvelles expériences plus interactives et divertissantes, suite à de nouveaux usages acquis lors d’une période où le virtuel a pris une place dominante dans nos vies. Si l’usage des médias sociaux s’est démocratisé, ces derniers ont surtout fait perdurer les interactions sociales tout en devenant de véritables accélérateurs de business. En parallèle, le marché publicitaire reprend de l’élan et se relance après une année difficile. Social commerce, publicité segmentée, reconnaissance visuelle, réalité augmentée : quels seront vos atouts de demain ?
Nov 18th
09:25 am CET - 09:35 am CET

How to promote the commitments of a century-old brand to a young and connected target? The case of La Vache qui rit

How to promote the commitments of a century-old brand to a young and connected target? From celebrities to content creators, the solidarity campaign was a success thanks to its ambassadors, especially on TikTok to engage a young and connected audience.
Nov 18th
09:35 am CET - 09:50 am CET

Durabilité et impact social : comment Dove aborde le marketing d'influence

Consumers - especially Generation Z - vote with their wallets and care about how brands engage with and support critical social initiatives. They want good products, made by good companies, that are good (or not harmful) for the world and others. Big brands have taken note and are getting in on the action with influencer marketing.
Nov 18th
09:50 am CET - 10:00 am CET

From McDonald's to RedBull, how can segmented TV advertising optimize its advertising coverage?

Television and digital are now more complementary than ever and segmented TV advertising is poised to revolutionize the advertising coverage of this traditional medium. With the box and connected TV, TV is becoming a digital medium like any other. Discover how Data is a serious growth lever for TV advertising and how brands have the ability to measure the effectiveness of their campaigns in an agile way.
Nov 18th
10:10 am CET - 10:15 am CET

Sondages, Q&A : à vous de jouer !

Nov 18th
10:15 am CET - 10:25 am CET

The future of digital marketing: merging creativity and ideas

Brand marketing is undergoing a significant transformation. The global pandemic has generated a significant increase in social media usage and has shifted the entire digital ecosystem from a social network-driven environment to a content-driven approach. As a result, we are witnessing the birth of a new era of social entertainment that demands engaging and authentic content from brands on social networks. As the need to create, find and deliver the best messages becomes more important than ever, marketers are adapting their strategies to prioritize content and use data to drive growth. Join Michelle Belcic, VP International at Dash Hudson, for an immersion in the need to leverage a strategy around creative success.
Nov 18th
10:40 am CET - 10:55 am CET

From advertising to entertainment, how did Oasis capture the Twitch audience?

On Twitch, communities form every day around common passions. To get started on Twitch, you don't need an elaborate gaming strategy. We'll show you the steps to succeed in your communication on Twitch. Discover the bold example of Oasis, which broke down the walls between advertising and entertainment to create a unique and engaging experience. Join Ghislain Caudrillier, Media, Digital and Influence Senior Manager at Orangina Schweppes France, and Melissa Simoni, Sales Director France at Twitch, for a keynote full of lessons learned and experiences shared.
Nov 18th
10:55 am CET - 11:05 am CET

Brut. AdNetwork: How did Brut turn its values into a targeting tool?

Brut. is the leading social media for new generations. We have created a new grammar of information to identify, embody and participate in the themes that touch them the most. Today, nearly 60 million people in Europe consume our content every day. In a context where targeting qualified audiences will become a real challenge for brands, Brut. is launching a unique offer to reach the new generations with precision and relevance: Brut. AdNetwork.
Nov 18th
11:05 am CET - 11:15 am CET

Meetic, innovating to meet the needs of singles

As a pioneer in online dating, Meetic has been listening to societal changes and the (new) needs of singles for 20 years. From podcasts to streaming, through a literary prize, partnerships and new features: Meetic is constantly reinventing itself to enable the 25 million French singles to meet each other.
Nov 18th
11:30 am CET - 12:00 pm CET

[11h30 - 12h00] Masterclass : Build your roadmap !

Nov 18th
11:30 am CET - 12:00 pm CET

How did Bouygues Telecom use Social Listening to drive its 5G communication strategy?

Social networks are a goldmine of strategic information for brands. Find out how Bouygues Telecom used intelligence to transform social media data into concrete initiatives. Are the prejudices and opposition to 5G true? Are they really representative of the general public's opinion? And how can we communicate to educate our target audience?
Nov 18th
12:00 pm CET - 02:00 pm CET

[12h00 - 14h00] Lunch Break & Business Meetings

Nov 18th
02:35 pm CET - 02:50 pm CET

Business messaging: use WhatsApp and Facebook Messenger to broadcast promotional offers on a large scale

With QR codes and new advertising formats like click-to-message it is now possible to start commercial conversations with customers everywhere and on a large scale. Using a messaging channel like WhatsApp or Messenger instead of a classic landing page has a powerful advertising interest: in the age of cookieless, this format and these apps allow to build a long-lasting relationship with consumers and to push personalized offers. With the testimony of Auchan, Facebook & Alcméon Translated with www.DeepL.com/Translator (free version)
Nov 18th
03:20 pm CET - 03:30 pm CET

Employee Advocacy: how EDF engages its employees in the fight against climate change

In the spring of 2020, EDF revealed its raison d'être: "Building a CO₂-neutral energy future, reconciling preservation of the planet, well-being and development, through electricity and innovative solutions and services." To make it known to as many people as possible, EDF has also relied on raising awareness and mobilizing its internal staff through employee advocacy
Nov 18th
03:30 pm CET - 03:40 pm CET

How to go beyond classic TV sponsorship: Uber Eats delivers Top Chef to your home

For the 12th season of Top Chef, the sponsor of the show Uber Eats has made the strategic choice to play with the codes and history of the show through a 360° campaign, to the point of making viewers experience a unique promise: Eat what made them salivate through their screen.
Nov 18th
03:40 pm CET - 03:55 pm CET

How do you convert a brand's followers by reinventing its user experience?

But what is the role of a website for a major cosmetics brand like L'Oréal Paris in a very diverse digital ecosystem? Valtech and Sitecore worked on the technological and functional redefinition of this TouchPoint to reinvent the user experience and facilitate the conversion of the brand's fans. An intervention to help you understand the relevance of the loreal-paris.com site in the customer journey of the brand's core target. Feedback on one of the most important websites in the world in the Beauty and Cosmetics vertical.
Nov 18th
04:05 pm CET - 04:10 pm CET

Sondages, Q&A : à vous de jouer !

Nov 18th
04:20 pm CET - 04:30 pm CET

Sports advertising effectiveness in Europe. Standing out from the crowd in the stands

AI is a powerful resource that has much to offer when starting from an expertise standpoint. A foundational study by Kantar based on Kantar’s proprietary Artificial Intelligence toolkit tested several ads aired on TV and the web as supporting pieces to big sport events in 4 European countries in the past 6 months in order to spot the creative elements that can best build success to brands that intend to make the best out of sponsorship to sports events.
Nov 18th
04:40 pm CET - 04:50 pm CET

From 0 to 10k followers in 1 month: what strategy to scale on your social networks?

At a time when being present on social networks has become a formality, how to succeed in standing out? Through this intervention, I will give you the keys to successfully develop your brand image on social networks through the implementation of a strategy to meet your needs!
Nov 18th
06:00 pm CET - 07:30 pm CET

[7.00 pm - 8.00 pm] Networking & RDV Business (face-to-face at the dinner venue)

In accordance with current regulations, a valid health pass is required to access the event venue More info
Nov 18th
07:30 pm CET - 10:30 pm CET

[8.00 pm - 10.30 pm] 🥂 Social & Digital Advertising Dinner 🥂

Ask for your place* at the HUBDAY Paris gala dinner and meet all the guest speakers and members of the HUB Institute community for an evening of networking and insights in a unique atmosphere. Booking : [email protected] *Seats reserved for guest speakers, members and discovery passes.

Test your access to online conferences

Test your access to the online conferences for the HUBDAY.