HUBDAY Social & Digital Advertising

Audiense

Description

Audiense is an audience intelligence platform that combines rich social data sources with the world’s leading cognitive and machine learning to provide social consumer segmentation and cultural insights. It enables you to understand the audiences that matter to your business better as well as fuelling a variety of use cases including buyer personas, social listening, influencer marketing or advertising.

Livres blancs

1. What role does audience data play in a shopper's journey?
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2. Ready, Player One? How brands are transforming the metaverse into a playground
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3. How to create a killer influencer marketing strategy no matter your budget
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Vidéos

1. Audiense Intelligence: Complementing your Tech Stack
2. Stop calling gamers ‘Gamers’
3. Understanding the supply & demand of data and what it means to your audience

Business cases

1. How Banco Pichincha increased campaign engagement by 10x with more accurate audience segmentation targeting
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2. How audience intelligence helped a leading medical technology brand to shape a winning, client-first strategy
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3. How consumer insights helped a CBD e-commerce platform identify and engage micro-influencers
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