Future of Social & Digital Advertising

Description

Television and digital are now more complementary than ever and segmented TV advertising is poised to revolutionize the advertising coverage of this traditional medium. With the box and connected TV, TV is becoming a digital medium like any other. Discover how Data is a serious growth lever for TV advertising and how brands have the ability to measure the effectiveness of their campaigns in an agile way.

From McDonald's to RedBull, how can segmented TV advertising optimize its advertising coverage?

Nov 18th, 9:50 am CET - 10:00 am CET

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