Future of Social & Digital Advertising

Description

AI is a powerful resource that has much to offer when starting from an expertise standpoint. A foundational study by Kantar based on Kantar’s proprietary Artificial Intelligence toolkit tested several ads aired on TV and the web as supporting pieces to big sport events in 4 European countries in the past 6 months in order to spot the creative elements that can best build success to brands that intend to make the best out of sponsorship to sports events.

Sports advertising effectiveness in Europe. Standing out from the crowd in the stands

Nov 18th, 4:20 pm CET - 4:30 pm CET

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