Future of Social & Digital Advertising


With QR codes and new advertising formats like click-to-message it is now possible to start commercial conversations with customers everywhere and on a large scale. Using a messaging channel like WhatsApp or Messenger instead of a classic landing page has a powerful advertising interest: in the age of cookieless, this format and these apps allow to build a long-lasting relationship with consumers and to push personalized offers. With the testimony of Auchan, Facebook & Alcméon Translated with www.DeepL.com/Translator (free version)

Business messaging: use WhatsApp and Facebook Messenger to broadcast promotional offers on a large scale

Nov 18th, 2:35 pm CET - 2:50 pm CET

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