With QR codes and new advertising formats like click-to-message it is now possible to start commercial conversations with customers everywhere and on a large scale.
Using a messaging channel like WhatsApp or Messenger instead of a classic landing page has a powerful advertising interest: in the age of cookieless, this format and these apps allow to build a long-lasting relationship with consumers and to push personalized offers.
With the testimony of Auchan, Facebook & Alcméon
Translated with www.DeepL.com/Translator (free version)
Business messaging: use WhatsApp and Facebook Messenger to broadcast promotional offers on a large scale