Brand marketing is undergoing a significant transformation. The global pandemic has generated a significant increase in social media usage and has shifted the entire digital ecosystem from a social network-driven environment to a content-driven approach.
As a result, we are witnessing the birth of a new era of social entertainment that demands engaging and authentic content from brands on social networks. As the need to create, find and deliver the best messages becomes more important than ever, marketers are adapting their strategies to prioritize content and use data to drive growth.
Join Michelle Belcic, VP International at Dash Hudson, for an immersion in the need to leverage a strategy around creative success.
The future of digital marketing: merging creativity and ideas