But what is the role of a website for a major cosmetics brand like L'Oréal Paris in a very diverse digital ecosystem? Valtech and Sitecore worked on the technological and functional redefinition of this TouchPoint to reinvent the user experience and facilitate the conversion of the brand's fans. An intervention to help you understand the relevance of the loreal-paris.com site in the customer journey of the brand's core target. Feedback on one of the most important websites in the world in the Beauty and Cosmetics vertical.
How do you convert a brand's followers by reinventing its user experience?