Future of Social & Digital Advertising

Description

How to promote the commitments of a century-old brand to a young and connected target? From celebrities to content creators, the solidarity campaign was a success thanks to its ambassadors, especially on TikTok to engage a young and connected audience.

How to promote the commitments of a century-old brand to a young and connected target? The case of La Vache qui rit

Nov 18th, 9:25 am CET - 9:35 am CET

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