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Nov 18
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Nov 18th
08:45 am
-
05:00 pm
[LIVE] HUBDAY Social & Digital Advertising
Nov 18th
09:00 am
-
09:05 am
Welcome Speech
Agnès
Mascla
(
HUB Institute
,
Head of Event Content
)
Nov 18th
09:05 am
-
09:25 am
[Opening Keynote] The 10 Trends & Innovations in Social and Digital Advertising (1/2)
Emmanuel
Vivier
(
HUB Institute
,
Co-Founder
)
Nov 18th
09:25 am
-
09:35 am
How to promote the commitments of a century-old brand to a young and connected target? The case of...
Malaïka
Coco
(
Groupe Bel
,
Responsable Communication et Influence
)
Nov 18th
09:35 am
-
09:50 am
Durabilité et impact social : comment Dove aborde le marketing d'influence
Nicolas
Chabot
(
Traackr
,
Chief Customer, Strategy and Partnership Officer
)
Firdaous
El Honsali
(
Dove
,
Global Vice President
)
Nov 18th
09:50 am
-
10:00 am
From McDonald's to RedBull, how can segmented TV advertising optimize its advertising coverage?
Paul
Boulangé
(
Starcom
,
Président de Starcom France
)
Agnès
Mascla
(
HUB Institute
,
Head of Event Content
)
Nov 18th
10:00 am
-
10:10 am
Get The Power: how Renault is shaking up preconceived ideas thanks to social networks & influencer...
Emmanuel
Guinot
(
Renault Group
,
VP Reputation & Content, Global Communications
)
Nov 18th
10:10 am
-
10:15 am
Sondages, Q&A : Ã vous de jouer !
Nov 18th
10:15 am
-
10:25 am
The future of digital marketing: merging creativity and ideas
Michelle
Belcic
(
Dash Hudson
,
VP International
)
Nov 18th
10:25 am
-
10:40 am
How does Carrefour stay in touch with new consumer issues through social listening?
Aurélien
Deffay
(
Carrefour
,
Directeur de la communication digitale
)
Nicolas
Huguenin
(
Visibrain
,
CEO & Co-Founder
)
Nov 18th
10:40 am
-
10:55 am
From advertising to entertainment, how did Oasis capture the Twitch audience?
Ghislain
Caudrillier
(
Orangina Schweppes France
,
Media, Digital and Influence Senior Manager
)
Mélissa
Simoni
(
Twitch
,
Sales Director France & Benelux
)
Nov 18th
10:55 am
-
11:05 am
Brut. AdNetwork: How did Brut turn its values into a targeting tool?
Adrien
Torres
(
Brut
,
Brand Strategist
)
Nov 18th
11:05 am
-
11:15 am
Meetic, innovating to meet the needs of singles
Héloïse
des Monstiers
(
Meetic
,
VP Meetic & Lexa
)
Nov 18th
11:30 am
-
12:00 pm
[11h30 - 12h00] Masterclass : Build your roadmap !
Nov 18th
11:30 am
-
12:00 pm
BFGoodrich: when influencers and product placement are in perfect harmony
Guylaine
Drolet
(
Michelin
,
Europe Digital & Influenceur Marketing Manager
)
Estelle
Ledieu
(
Michelin
,
BFGoodrich B2C Engagement Manager
)
Nov 18th
11:30 am
-
12:00 pm
How did Bouygues Telecom use Social Listening to drive its 5G communication strategy?
Jean-Christophe
Gatuingt
(
Visibrain
,
Co-Fondateur
)
Diane
Réol
(
Bouygues Telecom
,
Chef de projet Social Media
)
Nov 18th
12:00 pm
-
02:00 pm
[12h00 - 14h00] Lunch Break & Business Meetings
Nov 18th
02:00 pm
-
02:25 pm
[Les 10 tendances et innovations de la publicité sociale et numérique (2/2)
Emmanuel
Vivier
(
HUB Institute
,
Co-Founder
)
Nov 18th
02:25 pm
-
02:35 pm
#From Tokyo to Paris: bringing the flags home
Philippe
Goavec
(
Paris 2024
,
Responsable du Pôle Communication Digitale
)
Nov 18th
02:35 pm
-
02:50 pm
Business messaging: use WhatsApp and Facebook Messenger to broadcast promotional offers on a large...
Guillaume
Cavaroc
(
Meta
,
Business Director - Retail & E-commerce
)
Charles
Doxuan
(
Alcméon
,
CMO & Chief Evangelist
)
Mathieu
Lepoutre
(
Auchan
,
Responsable media 360
)
Nov 18th
02:50 pm
-
03:05 pm
Shopping inside songs: how e-commerce and entertainment were merged into an unforgettable digital...
Ricardo
Leme Lopes
(
Ogilvy
,
Head of Art
)
Emilie
Proyart
(
Deezer
,
Vice President Global Brand Partnerships
)
Nov 18th
03:05 pm
-
03:20 pm
MyRetailink, at the crossroads of retail and media
Frédéric
Eichenbaum
(
Retaillink
,
Head of sales & business development
)
Frédéric
Marty-Debat
(
Publicis Commerce
,
Directeur Général
)
Sylvie
Noulette
(
Lenovo
,
Marketing & Communication Director
)
Nov 18th
03:20 pm
-
03:30 pm
Employee Advocacy: how EDF engages its employees in the fight against climate change
Thomas
Laydis
(
EDF
,
Head of Social Media & e-Influence
)
Nov 18th
03:30 pm
-
03:40 pm
How to go beyond classic TV sponsorship: Uber Eats delivers Top Chef to your home
Valérie
Pons
(
Uber Eats
,
Grocery & New Verticals Marketing Manager
)
Nov 18th
03:40 pm
-
03:55 pm
How do you convert a brand's followers by reinventing its user experience?
Jean-Claude
Cohen
(
L'Oréal
,
Websites, Services and Innovation Director
)
Pascal
Malotti
(
Valtech
,
Business Development & Strategy Director
)
Nov 18th
03:55 pm
-
04:05 pm
Digital communication & influencer campaign: the 360° festival experience
Lucas
Kasprzak
(
Delta Festival
,
Directeur de la Communication
)
Olivier
Ledot
(
Delta Festival
,
Co-Fondateur et Président
)
Nov 18th
04:05 pm
-
04:10 pm
Sondages, Q&A : Ã vous de jouer !
Nov 18th
04:10 pm
-
04:20 pm
How Center Parcs made SR a source of reassurance for its customers to boost its ROI
Alexia
Collinson
(
Center Parcs
,
Social Media Manager
)
Nov 18th
04:20 pm
-
04:30 pm
Sports advertising effectiveness in Europe. Standing out from the crowd in the stands
Mauro
Fusco
(
Kantar
,
Director, Analytics, Insights, Central and Southern Europe
)
Nov 18th
04:30 pm
-
04:40 pm
How does Puma surprise its consumers on digital channels?
Thomas
Lanis
(
Puma
,
Directeur Marketing et Communication
)
Nov 18th
04:40 pm
-
04:50 pm
From 0 to 10k followers in 1 month: what strategy to scale on your social networks?
Lucas
Dampeyrou
(
MarketDamp
,
CEO & Créateur de Contenu
)
Nov 18th
04:50 pm
-
05:00 pm
Kick-off
Agnès
Mascla
(
HUB Institute
,
Head of Event Content
)
Nov 18th
06:00 pm
-
07:30 pm
[7.00 pm - 8.00 pm] Networking & RDV Business (face-to-face at the dinner venue)
Nov 18th
07:30 pm
-
10:30 pm
[8.00 pm - 10.30 pm] 🥂 Social & Digital Advertising Dinner 🥂
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